Data to a business is like nutrition to a human: a vital ingredient for health. The quality of the data ultimately determines how much an organization can thrive. Unfortunately, many of today’s enterprises are subsisting on junk food and empty … Continue reading →

Imagine you are the marketing director for Taco Bell. You want to steer your customers to your stores in real-time. The problem is that at any given lunch-time, thousands of your best customers approach Chipotle stores. Atlanta, Georgia-based BoardActive can … Continue reading →